X-Press Nutrients is an environmentally conscious juice-shot line that aims to reduce the amount of produce waste while implementing sustainable practices.
Disciplines - Packaging Design, Branding, Illustration, Print, Social media.
Packaging mock-up
Branding Guidelines
Bottle labels
The final prototype was developed and photographed at my chosen location
Social Media Campaign
SUMMARY
"X-Press Nutrients" is a project I developed during my second year at Western Sydney University, in response to a brief that challenged us to devise a product addressing a specific issue. Through research, I discovered that nearly 25% of Australian produce never reaches consumers due to aesthetic standards.
Consequently, I created the brand "X-Press Nutrients", which partners with local farmers to repurpose high-quality produce rejected by supermarkets based on appearance, converting it into a juice shot subscription service. The eco-friendly packaging features recycled paper and reusable glass bottles, which the company collects for reuse and recycling.
This project culminated in a comprehensive social media campaign, a logo, custom illustrations, and a tangible prototype. This prototype was then photographed on location for the project's final phase.